Auditing a website involves a comprehensive review of its various aspects to assess its performance, security, compliance with standards, and overall effectiveness. Here are some key tasks typically involved in auditing a website:

• Technical SEO Audit
  • Check for broken links.
  • Review XML sitemap and robots.txt files.
  • Verify proper use of meta tags (title, description, keywords).
  • Analyze website structure, URL format, and navigation.
  • Ensure mobile responsiveness and usability.
  • Evaluate page load speed and optimize where necessary.
  • Check for duplicate content issues and canonicalization.
• Performance Audit
  • Evaluate server response times.
  • Analyze website traffic metrics.
  • Assess CDN (Content Delivery Network) performance if applicable.
  • Review image and media optimization practices.
• Security Audit
  • Scan for vulnerabilities such as outdated software/plugins.
  • Verify the implementation of HTTPS and SSL certificates.
  • Check for malware or suspicious code.
  • Test forms and input fields for potential security risks (e.g., SQL injection, XSS).
• User Experience (UX) Audit
  • Conduct usability testing to identify navigation issues.
  • Evaluate website design, layout, and visual appeal.
  • Check for accessibility compliance (WCAG standards).
  • Review calls-to-action (CTAs) and conversion paths.
• Performance Monitoring (optional)
  • Set up monitoring tools to track website performance over time.
  • Monitor SEO rankings, organic traffic, and keyword performance.
  • Monitor security alerts and respond promptly to any incidents.
  • Regularly review and update the audit process to adapt to changes.